About 25 years ago, I wrote an article entitled ‘Beware of the PR advertisers’ (blogs were a mere twinkle in the eye of the newly invented internet back then). The article discussed the fact that so many advertising agencies were selling PR as a money spinner without a clear idea of what is it and […]

As a PR agency that’s been in business for 26 years, we’ve seen our fair share of changes in the sector over the past three decades and one of the greatest has been the shift to online content. The thing about change is that it’s constant; which is why it’s no surprise that the business […]

As a sector that advises others on how best to build and protect their reputations, the PR industry would do well to offer itself some professional advice sometimes. After a closed consultation with the CIPR and a handful of its members, the NLA has proposed changes to PR agency licensing agreements, precipitating a public spat […]

Seasoned sales people will often tell you that selling is ‘a numbers game’. As a seasoned PR person, I’m often to be found on my soap box, waxing lyrical about how sales and PR are not the same. And this is a case in point: social media is not about numbers; it’s about engagement. The […]