It’s about time PR became more like construction

Posted on August 13th, 2015

The Construction Products Association’s latest survey has found that the sector is now into its third year of growth, which is great news across the delivery chain. But the upturn comes with its own pressures and, as with any service industry, your reputation is only as good as your current performance. With programmes tighter than […]

Read more
Would you take your car to be serviced at a restaurant?

Posted on July 16th, 2015

So, according to a recent article in PR Week magazine, the world of PR is changing to such a degree that agencies should now be equipped to provide whatever skills it takes to ‘make a client successful’. That’s a great idea, in principle, and there’s a lot to be said for the one-stop-shop. But hang […]

Read more
Is it time for a change of PR agency?

Posted on June 28th, 2015

Good PR is all about having a great nose for a story and communicating that story with the right messages to the right audiences in a creative and compelling way. It’s also about chemistry; many a decision about hiring – or firing – a PR agency has been based on how well the account team […]

Read more
Do you expect results?

Posted on February 9th, 2015

When I pay for a service I expect results. In the PR industry, however, it appears that results are sometimes of secondary importance. Often, instead of demonstrating the value they’re delivering through results, PR agencies simply justify their existence by reporting where their time has been spent. As a result, even if the PR agency […]

Read more