Jo Gregory | 16th July 2015 | Categories: Thought provoking blogs
So, according to a recent article in PR Week magazine, the world of PR is changing to such a degree that agencies should now be equipped to provide whatever skills it takes to ‘make a client successful’. That’s a great idea, in principle, and there’s a lot to be said for the one-stop-shop. But hang […]
Jo Gregory | 13th August 2015 | Categories: Thought provoking blogs
The Construction Products Association’s latest survey has found that the sector is now into its third year of growth, which is great news across the delivery chain. But the upturn comes with its own pressures and, as with any service industry, your reputation is only as good as your current performance. With programmes tighter than […]
Jo Gregory | 10th September 2015 | Categories: Thought provoking blogs
How many people have returned to work after their annual two weeks in the sun this summer with the words ‘back to the grindstone’ or some other such clichéd expression of discontentment. My philosophy has always been ‘if you don’t enjoy what you do, do something else!’ – and it shows! Not just […]
Jo Gregory | 21st September 2015 | Categories: Thought provoking blogs
For anyone in the PR profession, Twitter newsfeeds have been dominated this week by PR Pay Gap. The hashtag follows the latest PRCA salary survey, which revealed that women in the sector typically earn £8,000 to £10,000 less than men in a similar role. It’s been an interesting conversation, with much talk about transparency and […]
Jo Gregory | 19th October 2015 | Categories: Thought provoking blogs
A 26th anniversary is a bit like a 22nd birthday: you feel like celebrating but there’s no way you can make it as special as last year. At Clare PR in Manchester, we believe in making things special. Numbers shouldn’t have to fit into neat little boxes any more than ideas, so, to mark our 26th […]
Jo Gregory | 9th November 2015 | Categories: Thought provoking blogs
The Government’s recent announcement that all contract bids for public sector construction projects over £10 million must include a commitment to apprenticeship training has been widely welcomed – not least by the smaller firms that have supported that route into the industry for so long – http://bit.ly/1M1AIJw As a construction PR agency that works across […]
Jo Gregory | 17th November 2015 | Categories: Thought provoking blogs
Seasoned sales people will often tell you that selling is ‘a numbers game’. As a seasoned PR person, I’m often to be found on my soap box, waxing lyrical about how sales and PR are not the same. And this is a case in point: social media is not about numbers; it’s about engagement. The […]
Jo Gregory | 7th December 2015 | Categories: Thought provoking blogs
As a sector that advises others on how best to build and protect their reputations, the PR industry would do well to offer itself some professional advice sometimes. After a closed consultation with the CIPR and a handful of its members, the NLA has proposed changes to PR agency licensing agreements, precipitating a public spat […]
Jo Gregory | 17th December 2015 | Categories: Thought provoking blogs
As a PR agency that’s been in business for 26 years, we’ve seen our fair share of changes in the sector over the past three decades and one of the greatest has been the shift to online content. The thing about change is that it’s constant; which is why it’s no surprise that the business […]
Jo Gregory | 7th January 2016 | Categories: Thought provoking blogs
About 25 years ago, I wrote an article entitled ‘Beware of the PR advertisers’ (blogs were a mere twinkle in the eye of the newly invented internet back then). The article discussed the fact that so many advertising agencies were selling PR as a money spinner without a clear idea of what is it and […]
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