With just two months to go now until the ‘Brexit’ vote, both sides of the debate are bombarding us with numbers and the potential consequences of a vote either way. We’re now about half way between the date when the vote was announced and the date it will take place and, while pollsters and research […]

Does your PR agency work with you or for you? Are they on your wavelength or just on your pay roll? Do you trust them with your commercial strategy or just feed them information on a need-to-know basis so that they can write a press release? There are considerable differences in these two approaches to […]

After last year’s emissions cover up scandal, questions continue to be asked about how VW will manage the resulting financial penalties…and the cost to the company’s reputation. While investment in PR is usually infinitely smaller than it is in branding, PR is the mechanism by which a brand is supported during the good times and […]

It’s a rare day in the calendar today, and not just because it’s February 29th! Today marks the launch of a new daily newspaper, Trinity Mirror’s ‘The New Day’, which is not just the first national daily in the UK for 30 years; it’s also a landmark in the digital revolution. The announcement in early […]