Category Archives: Thought provoking blogs

WHOSE CONTENT IS IT ANYWAY?

| 7th December 2015 | Categories: Thought provoking blogs
As a sector that advises others on how best to build and protect their reputations, the PR industry would do well to offer itself some professional advice sometimes. After a closed consultation with the CIPR and a handful of its members, the NLA has proposed changes to PR agency licensing agreements, precipitating a public spat […]

BEWARE THE KEYWORD QUACKS

| 7th January 2016 | Categories: Thought provoking blogs
About 25 years ago, I wrote an article entitled ‘Beware of the PR advertisers’ (blogs were a mere twinkle in the eye of the newly invented internet back then). The article discussed the fact that so many advertising agencies were selling PR as a money spinner without a clear idea of what is it and […]

HOW TO CHOOSE A GOOD PR AGENCY

| 18th January 2016 | Categories: Thought provoking blogs
Whenever we meet a potential client for the first time, I make sure they leave the meeting with a full understanding of what we can offer them as a construction PR agency and how we go about delivering it. I show them examples of results we’ve achieve, I talk them through our processes and I […]

ARE YOU TOO INFLEXIBLE FOR SUCCESS?

| 1st February 2016 | Categories: Thought provoking blogs
Technology has revolutionised the way we work, making it easier to access information to communicate and collaborate from anywhere, at any time. And yet, for most people, Monday to Friday is still spent in the workplace with all the distractions and inconvenience of commuting, office politics and water cooler chit-chat. Why? Because a culture of […]

HAPPINESS

| 11th February 2016 | Categories: Thought provoking blogs
I read an article the other day on why the little things in life are the key to happiness and it got me thinking about my life. At the higher end of my fifties (!) I have never been so happy. At the time I left home to conquer the world of commerce my mother […]

MEDIA MAY BE SOCIAL BUT CONTENT IS STILL KING

| 26th February 2016 | Categories: Thought provoking blogs
As YouTube unleashes its promised ‘exclusive original content’ on its US-based subscription-only ‘YouTube Red’ service, we are reminded, once again, that social media is constantly evolving. YouTube Red was launched with the aim of providing exclusive content in an ad-free online environment. Its arrival served as a wake-up call: the online democratisation of communication through […]

A NEW DAY DAWNS FOR THE UK MEDIA

| 29th February 2016 | Categories: Thought provoking blogs
It’s a rare day in the calendar today, and not just because it’s February 29th! Today marks the launch of a new daily newspaper, Trinity Mirror’s ‘The New Day’, which is not just the first national daily in the UK for 30 years; it’s also a landmark in the digital revolution. The announcement in early […]

DOES PR SERVE THE BRAND OR START IT?

| 21st March 2016 | Categories: Thought provoking blogs
After last year’s emissions cover up scandal, questions continue to be asked about how VW will manage the resulting financial penalties…and the cost to the company’s reputation. While investment in PR is usually infinitely smaller than it is in branding, PR is the mechanism by which a brand is supported during the good times and […]