Is it time for a change of PR agency?

Posted on June 28th, 2015

Good PR is all about having a great nose for a story and communicating that story with the right messages to the right audiences in a creative and compelling way. It’s also about chemistry; many a decision about hiring – or firing – a PR agency has been based on how well the account team […]

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Do you expect results?

Posted on February 9th, 2015

When I pay for a service I expect results. In the PR industry, however, it appears that results are sometimes of secondary importance. Often, instead of demonstrating the value they’re delivering through results, PR agencies simply justify their existence by reporting where their time has been spent. As a result, even if the PR agency […]

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Word is… it’s good to talk

Posted on October 13th, 2014

What’s the first thing you do when you get to the office? Check your social media accounts?  Reply to the dozens of emails waiting in your in-box? Consult the online diary about what you’ve got in store for the day?… There’s no doubt that the virtual world and 21st century technology are very useful in […]

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Clare PR Launches National Industry Survey

Posted on August 11th, 2014

The results of an exploratory survey, carried out by the Institute of Communications Studies at the University of Leeds, and commissioned by Clare Public Relations, which looks at client management and billing practices in the PR industry, reveals there is an accountability gap between agencies and their clients.

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