The Construction Products Association’s latest survey has found that the sector is now into its third year of growth, which is great news across the delivery chain. But the upturn comes with its own pressures and, as with any service industry, your reputation is only as good as your current performance. With programmes tighter than […]

So, according to a recent article in PR Week magazine, the world of PR is changing to such a degree that agencies should now be equipped to provide whatever skills it takes to ‘make a client successful’. That’s a great idea, in principle, and there’s a lot to be said for the one-stop-shop. But hang […]

Good PR is all about having a great nose for a story and communicating that story with the right messages to the right audiences in a creative and compelling way. It’s also about chemistry; many a decision about hiring – or firing – a PR agency has been based on how well the account team […]

When I pay for a service I expect results. In the PR industry, however, it appears that results are sometimes of secondary importance. Often, instead of demonstrating the value they’re delivering through results, PR agencies simply justify their existence by reporting where their time has been spent. As a result, even if the PR agency […]