clareward | 13th October 2014 | Categories: Thought provoking blogs
What’s the first thing you do when you get to the office? Check your social media accounts? Reply to the dozens of emails waiting in your in-box? Consult the online diary about what you’ve got in store for the day?… There’s no doubt that the virtual world and 21st century technology are very useful in […]
clareward | 9th February 2015 | Categories: Thought provoking blogs
When I pay for a service I expect results. In the PR industry, however, it appears that results are sometimes of secondary importance. Often, instead of demonstrating the value they’re delivering through results, PR agencies simply justify their existence by reporting where their time has been spent. As a result, even if the PR agency […]
clareward | 28th June 2015 | Categories: Thought provoking blogs
Good PR is all about having a great nose for a story and communicating that story with the right messages to the right audiences in a creative and compelling way. It’s also about chemistry; many a decision about hiring – or firing – a PR agency has been based on how well the account team […]
Jo Gregory | 16th July 2015 | Categories: Thought provoking blogs
So, according to a recent article in PR Week magazine, the world of PR is changing to such a degree that agencies should now be equipped to provide whatever skills it takes to ‘make a client successful’. That’s a great idea, in principle, and there’s a lot to be said for the one-stop-shop. But hang […]
Jo Gregory | 13th August 2015 | Categories: Thought provoking blogs
The Construction Products Association’s latest survey has found that the sector is now into its third year of growth, which is great news across the delivery chain. But the upturn comes with its own pressures and, as with any service industry, your reputation is only as good as your current performance. With programmes tighter than […]
Jo Gregory | 10th September 2015 | Categories: Thought provoking blogs
How many people have returned to work after their annual two weeks in the sun this summer with the words ‘back to the grindstone’ or some other such clichéd expression of discontentment. My philosophy has always been ‘if you don’t enjoy what you do, do something else!’ – and it shows! Not just […]
Jo Gregory | 21st September 2015 | Categories: Thought provoking blogs
For anyone in the PR profession, Twitter newsfeeds have been dominated this week by PR Pay Gap. The hashtag follows the latest PRCA salary survey, which revealed that women in the sector typically earn £8,000 to £10,000 less than men in a similar role. It’s been an interesting conversation, with much talk about transparency and […]
Jo Gregory | 19th October 2015 | Categories: Thought provoking blogs
A 26th anniversary is a bit like a 22nd birthday: you feel like celebrating but there’s no way you can make it as special as last year. At Clare PR in Manchester, we believe in making things special. Numbers shouldn’t have to fit into neat little boxes any more than ideas, so, to mark our 26th […]
Jo Gregory | 9th November 2015 | Categories: Thought provoking blogs
The Government’s recent announcement that all contract bids for public sector construction projects over £10 million must include a commitment to apprenticeship training has been widely welcomed – not least by the smaller firms that have supported that route into the industry for so long – http://bit.ly/1M1AIJw As a construction PR agency that works across […]
Jo Gregory | 17th November 2015 | Categories: Thought provoking blogs
Seasoned sales people will often tell you that selling is ‘a numbers game’. As a seasoned PR person, I’m often to be found on my soap box, waxing lyrical about how sales and PR are not the same. And this is a case in point: social media is not about numbers; it’s about engagement. The […]
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