Author Archives: clareward

Do you expect results?

| 9th February 2015 | Categories: Thought provoking blogs
When I pay for a service I expect results. In the PR industry, however, it appears that results are sometimes of secondary importance. Often, instead of demonstrating the value they’re delivering through results, PR agencies simply justify their existence by reporting where their time has been spent. As a result, even if the PR agency […]

Word is… it’s good to talk

| 13th October 2014 | Categories: Thought provoking blogs
What’s the first thing you do when you get to the office? Check your social media accounts?  Reply to the dozens of emails waiting in your in-box? Consult the online diary about what you’ve got in store for the day?… There’s no doubt that the virtual world and 21st century technology are very useful in […]

Clare PR Launches National Industry Survey

| 11th August 2014 | Categories: Research and surveys
The results of an exploratory survey, carried out by the Institute of Communications Studies at the University of Leeds, and commissioned by Clare Public Relations, which looks at client management and billing practices in the PR industry, reveals there is an accountability gap between agencies and their clients.

Academic Research into the PR Industry

| 5th August 2014 | Categories: Research and surveys
As I reflect on the 25 years that Clare PR has been established, one thing remains constant: our commitment to providing the best level of service for our clients as we help them to build and manage their reputation. As one would expect the PR industry has evolved significantly over 25 years and, in an […]

25 Years Young

| 12th June 2014 | Categories: Clare PR News
1989 was the year that the Berlin Wall was brought down, the first commercial internet service providers were set up and the first ever text message was sent. It was also the year that Clare Communications was born.